PAUL REGAN
Teaches TVC Treatment Writing
3 HOURS, 12 LESSONS
In just 12 lessons, Paul distills 60,000+ hours of of TVC writing experience into everything you need to know. How to think big, write clearly and win more pitches.
100% EXCLUSIVE
In his first-ever course, Paul gives you the pro tips, tricks and techniques he's used to write and produce over 3000 TVCs. Plus, you get a book of his actual treatments to use as swipes.
$997 Lifetime Access
14 Day Money Back Guarantee
If you're unhappy, simply return the printed book under these terms within 14 days for a full refund.
MEET YOUR TEACHER
Paul Regan writes the advertising behind the advertising.
Since 1988, he has created and pitched ideas for multimedia, international brand campaigns, TVCs, and director treatments for thousands of multinational clients globally. A former Executive Creative Director of BBDO and JWT across Asia, he's closed £100M in business since 2011. He is a first choice for A-list directors and producers who want first class director treatments to win pitches.
WHO IS THIS FOR?
The A List Director Who
Wants To Go Global
Wants To Go Global
You'll discover the mindset necessary to crush the conference call, dazzle with your treatment and drastically improve your strike rate.
The New Director
On The Way Up
On The Way Up
You'll learn the secrets, pro-tips and insights to bootstrap your success by crafting your own killer treatments.
The Copywriter Who's
Looking For A New Niche
Looking For A New Niche
You'll discover the new framework on which to overlay your existing talent and knowledge, to enter into a little known but highly profitable niche.
3 HOURS, 12 LESSONS
Learn Paul's secrets to powerful pitch-winning treatments -- including Jedi mind tricks that elevate regular treatments into competition killers -- via easy on-demand video lessons.
TREATMENT SWIPE BOOK
Your course purchase includes a printed book containing 13 of Paul's best, most powerful treatments... An instant swipe file for you to model winning treatments from.
$997 Lifetime Access
14 Day Money Back Guarantee
If you're unhappy, simply return the book under these terms within 30 days of purchase for full refund.
PITCHCRAFT TESTIMONIALS
LESSON PLAN
Fasten your seatbelts for a whirlwind through a 30 year career of creating the advertising behind the advertising.
Becoming a leader is something that anyone who’s committed to the grind can master. Sit back and learn the seven characteristics the best creatives, producers and film directors all possess.
All ads follow a formula. Like all the best secrets they hide in plain sight. There are really only six basic types of TV commercials. Get your pen and Moleskin ready...
Mindsets are the assumptions and expectations we have about ourselves and others. These attitudes guide our behaviour and influence our responses to daily events. Here's what you need to develop a killer mindset for writing winning treatments.
Information has no convincing power. Stories are what persuade us. They link information with emotion. To pitch successfully, we need to find out what part the message resonates and how we can focus on that. That’s what this lesson is all about.
It’s just not cool to talk about cool. And yet, “please, please, please Mr Advertising Man, please make ME cool!” is the unspoken plea in virtually every creative brief since my first copywriting gig for Leo Burnett in Singapore back in ‘88. Here's how it works...
Writing is less about writing and more about thinking. Being a great writer is not the answer to pitch winning treatments. It’s about the thinking. It’s about organising your ideas into logical structure.
Learn the deadly Art of the One Shot Kill.
Personal branding is what people say about you when you're not in the room. Explore how to create a bigger, brighter, bolder personal brand... and win more work. And at life.
Welcome to my final thoughts on the dark arts. These pro tips have served me well over the decades and enabled me to win over £500M worth of business for my clients since 2011. They'll work for you too.
Time to get into your core story straight. A personal brand is what drives you forward to achieve your goal. Have fun... and be the hero in your own myth.
Do this every day for a new approach to life...
Answers to your most frequently asked questions.
GUARANTEED
You have nothing to worry about. Simply send your treatment book back and your purchase price will be refunded
INCLUDES TREATMENT BOOK
Included with this course is Paul's printed "Life's A Pitch" book, including 13 actual treatments for you to use as a personal swipe file.
NEVER EXPIRES
14 Day Money Back Guarantee
If you're unhappy, simply return printed book under these terms within 30 days for a full refund.
"I’ve worked with Paul a few times in the past years on several treatments. My personal experience and knowledge allow me to attest that Paul definitely writes better than I do! At least in English ;)
He makes it feel effortless, isn’t it what separates the true professional from the amateur? He makes me look good!"
Olivier Venturini
Film Director
"I have had the pleasure of working with Paul for a couple of projects, and he always comes in handy and very helpful. As a previous Agency Creative Head, Paul is skilled with knowledge of client's demand and also has rich experience with a vast variety of brands which calls for different areas of attention to specific details. Knowing Paul’s background, I can rest assured that when I brief Paul for a specific projects, we are always on the same page. I trust him to help and assist my directors to polish their work and make it presentable for the pitch. Paul is always on right on time, delivers his works to meet tight deadline, even during Cannes Lions and weekends! That's how professional he is!""
Lynne Loo
Producer, D-Agent
"As a player in the creative field it can be a lonely pursuit at times. We can get stuck and bogged down in our own puddle.
With Paul Regan knocking up a clear, concise and sexy job of our pitch treatment, the project grew from a ripple to a perfect wave.
For my next project, be it a novel, feature film or a stand alone business project, I will be stoked to have Paul’s magic input once again - providing I get invited to Cannes :)"
Matt Inglis
Director, Tiger Tale, Australia
"Camels have humps. Paul has ideas. In a pinch you can eat a camel, but as you chew, you will quickly realize it is ideas that make the world go round and not camels. At JWT, Paul was my frenemy. He and I competed to win more awards. We both won more awards. We fought to outdo each other's copy. We outdid ourselves. Having Paul within cubicle-hailing distance was a blessing and curse as we whipped ourselves into a lather to come up with better headlines, better scripts, better tags. It was all rather exciting for everyone else, because while we were thus engaged, JWT doubled in size - due in no small part to Paul's prodigious output of award-winning work. When you hire him, you hire a brilliant mercenary. If Mossad trained creative directors they'd come out like Paul. I encourage you to drop him behind the enemy's lines and let him answer with his own. The results are guaranteed to be explosively satisfying."
